конверсияB2B
What a B2B website needs to generate leads
Beauty without logic doesn't convert. Framework: pain → benefit → proof → action on every screen.
6 min
B2B buyers check if you solve their problem and if you're trustworthy — not if your gradient is trendy.
Minimum screen set
- Hero with a concrete outcome
- Case studies with numbers
- Process and timeline
- FAQ for objections
- One primary CTA per screen
Read also
- Quarterly B2B content planMap posts to funnel stages and sales questions — not a generic posting calendar.
- B2B outreach with personalized emailSignal-based opening line, one proof point, one CTA — not mail-merge blasts.
- Lead forms, phone validation and conversionFewer fields, +7 masks, server-side normalization and clear post-submit expectations.
- Free mockup before payment reduces project riskOne hero screen after brief — aligns on style before the main contract.